Nedbank has a fantastic advertising campaign at the moment – ‘Make it happen’. This campaign bases itself on the fact that we can’t sit around waiting for what we want, we must go out and get it, make it! The reverse is becoming true of our South African population. This is what we want, this is what we deserve, we have a right to this and that. The government owes us this and that!
Look at the UK’s ‘Dole’ system as an example. The state provides an income to young mothers, unemployed, disabled etc etc. This is great, but it leads to another problem. Abusing the system! The youth would rather live off this income than get a job. Many girls will fall pregnant so that they don’t have to get a job.
South African is suffering a less supported however similar mentality of this problem.
South Africa needs jobs! We need them so badly that the population don’t care what they are we just want them. We need to feed our families after all!
Apartheid ended in 1994 and ‘Affirmative Action’ was implemented. This meant that the previously disadvantaged population would get first preference on jobs. Once again this is great in theory. After all communism is great in theory too and we all know how that turned out.
Ok so back to our South African problem. The population wants jobs and the government has promised to provide them. The population starts to get the jobs they want; unfortunately, they then want higher salaries and better benefits. The population get the increase in pay and more benefits, but then the workforce gets lazy and unproductive because the population isn’t interested in the jobs they have, after all it is just a job isn’t it!?
Will better jobs be the answer or is it just a matter of never being satisfied?
The other point is in the rush to create jobs to chill the masses, the jobs being created aren’t necessarily sustainable.
You see where I am going?
Just a thought…
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